In a world of Amazon Prime, Sky and Netflix, does BBC have the right to demand £159 from us all?

As a subscriber, you are shown 80% less display advertising when reading our articles.

Those ads you do see are predominantly from local businesses promoting local services.

These adverts enable local businesses to get in front of their target audience – the local community.

It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times.