A celebration of Scotland's capital city's unique and diverse shopping experience, Edinburgh Fashion Week has been hailed as a major success after receiving over 10,000 visitors.

Reaching maximum capacity over the launch weekend and doubling expected footfall targets, 10,000 people attended the lively fashion hub on The Mound of free catwalk shows, pop-up stores and expert tutorials, with reserved and VIP tickets selling out within three days. More than 40 city centre businesses, including the likes of Sam Brown John Lewis, French Connection, Walker Slate, Covet and Oliver Bonas  were involved in the event which showcased the city's favorite high street retailers, designer boutiques and independent stores. 

Designed to get locals out and exploring the city's diverse shopping neighbourhoods; Princes Street, The Grassmarket, Thistle Street, Multrees Walk and West End; the rest of the week saw hundreds of people attend a packed programme of events. These ranged from in-store discounts and special shopping evenings in the likes of LK Bennett and Just G Boutique, to a panel fashion discussion at Gusto and catwalk shows for Greyfriars Tartan and the Edinburgh Charity Fashion Show at the Usher Hall. 

Embraced by Edinburgh's fashion blogger community and the public alike, the popularity of Edinburgh Fashion Week was clear to see with #EdFashionWeek trending in the region throughout the week and reaching more than 2.5million Twitter accounts. In the immediate run up and during Edinburgh Fashion Week, the hashtag was used more than 3,600 times.

John Donnelly, Chief Executive, Marketing Edinburgh said:       

"The enthusiasm from both business and members of the public to get involved in Edinburgh Fashion Week has been outstanding. To have over 10,000 people through the door on the opening weekend, demonstrates there's a real demand for events on this scale that celebrate Edinburgh's rich and unique shopping experience.

"The aim of Edinburgh Fashion Week was to promote the city's retail offering by creating engaging events and exclusive in-store offers that people would want to experience, encouraging them into the city centre to enjoy its wideselection of shops, bars and restaurants. Edinburgh Fashion Week has succeeded in that ambition and I'm incredibly hopeful we can build on this for future years."