Employers in Scotland's creative and cultural industries have been urged to help create 50,000 jobs over the next 1,000 days as part of a UK-wide campaign.

Building a Creative Nation, led by skills body Creative and Cultural Skills, is calling on the UK's 106,700 creative firms to recruit a young person to help reach the target.

The Scottish leg of the campaign was launched at Edinburgh's National Galleries of Scotland with Youth Employment Minister Angela Constance and Pauline Tambling, joint chief executive of Creative and Cultural Skills.

A key aim of the campaign is to encourage employers in fashion, art, film and music to sign up to the fair access principle in order to make the creative industries more accessible and to show commitment to fair and sustainable recruitment practice.

It will work with businesses and further education colleges such as Glasgow Kelvin College and City of Glasgow College.

Ms Tambling said: "We are passionate about making jobs in our sector accessible to all and we believe that by achieving this, we can maximise the potential of the country's creative and cultural industries.

"We're looking to build upon the work that our supporters have been doing to help young people into work across the creative industries, which has already achieved so much.

Doug Richard, chair of the Building a Creative Nation campaign, said: "A huge part of this campaign is about providing young people with fair opportunities.

"As author of the government-commissioned Richard Review of Apprenticeships, I firmly believe that no single way of learning suits everyone. Our young people are best prepared by learning on the job, a process that also provides employers with unparalleled access to talent."

Commenting after the launch, Ms Constance said: "Creative and Cultural Skills are absolutely right to put young people at the centre of their plans for the future of the cultural sector workforce.

"The Scottish Government is working with various partners including employers, training providers and third sector organisations to support young people into employment and we fully support the aims of Building a Creative Nation in finding young people exciting career opportunities.

"Our action so far has resulted in significant improvements to Scotland's rate of youth employment and campaigns such as this will help build on the progress made.

"I wish Pauline and everyone else connected with the campaign well over the next 1,000 days and look forward to following its progress."