A PROJECT based on the idea that an independent Scotland could be a progressive Nordic-style state is to unveil a new slogan and website today.

The Common Weal, run by the left-wing Jimmy Reid Foundation, has come up with "All of Us First" as its new clarion call.

Writers including Alan Bissett and Liz Lochhead have also contributed ideas to the cause.

The Common Weal is based on making a historic shift away from what the Foundation believes to be the UK's low-tax, neo-liberal economic model.

The project instead looks to Scandinavian countries for inspiration, particularly in moving to a high-wage economy based on a well-skilled workforce.

Today's launch party will be held at the Arches in Glasgow, where over 700 people have registered to attend.

Quotes have also been produced for Common Weal T-shirts.

Tangent, a design studio based in Glasgow, took the lead on the branding exercise, while Scottish web design co-operative Atomised created the website.

Robin McAlpine, the director of the Foundation, said: "We need to create a popular politics which people feel speaks to them about the issues they care about in words they understand. And we need a politics which inspires. After all, a revolution without dancing and great T-shirts is a missed opportunity."

David Whyte, from Tangent, said: "It's been a great project for us to get involved in, and something the whole studio was very much behind. We want the new look and feel to engage as many people as possible, especially those who find politics remote and not relevant to them."

Today's event will be compered by Glasgow comedian Janey Godley. Comedian Bruce Morton will be appearing with singer Karine Polwart, and Tam Dean Burn will be reading from the Satire Of The Three Estates. Stuart Braithwaite from Mogwai will be DJ-ing.