THE BBC's new digital channel for Scotland is to make a serious pitch for the attention of Scottish youth.

Offering a glimpse of the new channel, BBC Scotland's commissioning chief Steve Carson said that two pillars of the new channel, to launch in February, will be "talking and laughing."

In its late evening slots, a series of shows will be aimed at capturing younger viewers who have grown up with an immersion in social media , the BBC team behind the new channel, which launches in February, said.

Among the commissions for the channel, which will show drama, comedy and sports programmes as well as its signature 9pm, hour-long news programme, is a documentary about Jamie Genevieve, a Scottish woman who is described as a social media sensation.

She has 1m Instagram followers and 42m views on the online video site YouTube, for her make up and beauty opinions.

The show, Meet Jamie Genevieve, will "discover how an ordinary young woman from Tillicoultry went from worrying if she could pay her mortgage to flying in private jets."

The Scottish rapper and award-winning author Darren McGarvey, also known as Loki, will also have a documentary series, "taking an alternative tour of Scotland."

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Other shows include The People's News, a "fast moving and funny opinion show" from around Scotland, and Test Drive, a topical quiz set in a series of cars.

The channel, which will run every day from noon to midnight, with 50% of its content being repeats, will also premiere other BBC material first: including River City, which will be shown on Monday nights ahead of its BBC One showing on Tuesday, and Scot Squad, which will also premiere on the channel.

Its repeat schedule will "dig into the drama" archives of the BBC, and the channel is also looking at broadcasting from live theatre productions.

Louise Thornton, commissioning executive for digital and youth, said Ms Genevieve had "completely retained her Scottish identity but is a global star is also a way of thinking of working with someone who already has access across all those platforms."

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BBC Scotland is devising shows for late night slots which it hopes will appeal to viewers aged 18 to 24.

Ms Thornton added: "Part of the strategy is using digital to experiment, to try out new is a great place to try things out, experiment with formats, and grow ideas.

"I'm thinking a lot about how young audiences behave: it is a huge priority for the BBC overall, and we are no different in Scotland.

"The channel won't be a youth channel, but we are looking at later night slots where we will have the chance to commission shows that feel that we are talking to younger audiences.

"I am thinking about the change of tone, about the 'wind down' feel that younger audiences are in after 11pm, and research tells us that the audience may well skew younger, after 11 o'clock."

Mr Carson said that 270 hours of programmes had been commissioned and are being made for the station.

He said: "There will be freedom to experiment, and freedom to fail."

Overall, the BBC said every year will see 912 hours of original programming on the channel, which has a budget of £32m.

The channel, Mr Carson said, will have its "core content" between 7pm and midnight, led by its one hour news show, as yet untitled, which will, he said, "be a programme and not a bulletin."

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It will be anchored, not from a studio but from the dramatic internal staircase of BBC Scotland's Pacific Quay, by Martin Geisler and Rebecca Curran.

During daytime hours, the channel will show BBC Two shows as well as BBC Scotland shows including First Minister's Questions, Politics Scotland, and sporting and music events.

Mr Carson said there would not be an specific arts or culture programme, but arts and culture would be represented in various ways through the programming, although there will be a digital arts strand called Loop.

There will not be an arts magazine show, however.

A major new drama is currently being commissioned, he noted.

He said: "First and foremost the channel is about modern Scotland....we have squarely focussed the channel on contemporary Scotland, as part of that, across all the genres, we want shows that are packed full of people, their stories and their views.

"Diversity is important, gender and ethnicity obviously, but also age, social background, geography - it is key that we go outside Glasgow for our programmes.

"It's about providing another view: new voices and new perspectives that might not have been heard, create something that might not have been created - it is about offering alternatives."

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BBC Scotland will be available in both high definition (HD) and standard definition (SD) on Freeview, YouView, Freesat, Sky, Virgin Media and BBC iPlayer.

Of the news show, he said: "It will be a programme, rather than a bulletin, because it does have the chance to go in-depth.

"It's not just a rolling news thing - and it will also be able to tap into the BBC network from around the world, so there is added value."