PETA has requested a memorial plaque be installed at the site where 200 sheep died in a crash in Dumfries and Galloway.
A lorry transporting the animals overturned on the A76 on Monday evening.
The charity has since sent a letter to the local council asking for permission to erect a tombstone memorial at the scene.
The black and white plaque would feature an image of a sheep next to the words: “In Memory of the Sheep Who Suffered and Died in a Lorry Accident at This Spot. Try Vegan."
The crash left the driver with minor injuries, with pictures showing a WM Armstrong transporter on its side.
The campaigners hope that the memorial would remind all drivers of the importance of driving safely, and also the benefits of going vegan.
Read more: More than 200 sheep dead after lorry overturns on A76
PETA director Elisa Allen said: "For nothing more than some chops, this crash left animals suffering on an already terrifying trip, likely to the abattoir.
"PETA’s roadside memorial can prevent further tragedies, including human ones, by reminding people to drive with care and spare a thought for animals by no longer eating them."
Police are continuing to appeal for witnesses to the crash, and ask that anyone with information contact them on 101.
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