A MAN has died while kite surfing off the Fife coast.

Police Scotland confirmed emergency services were called to the beach at Shell Bay, near Leven, at about noon Wednesday after reports a kite surfer had crashed.

They said a 42-year-old man had died and added that there were no suspicious circumstances.

A police spokeswoman said: "He was pronounced dead at the scene and his next of kin are aware.

“There are no apparent suspicious circumstances and a report will be submitted to the procurator fiscal in due course.”

A spokesman for the Scottish Ambulance Service said: "We dispatched two ambulance crews, our special operations response team, Helimed and a trauma team to the scene.

Coastguard crews from Leven and Kinghorn, in addition to both lifeboats from Anstruther RNLI, were involved in the rescue effort.