A museum exploring the history behind one of Scotland’s favourite national drinks is celebrating after a record-breaking year.
The Tennent’s Story has given more than 31,000 tours since opening its doors in 2018 following a seven-figure investment.
The visitor centre, located at the brand’s Wellpark Brewery, shot to the top of several ‘must do’ lists for those visiting Glasgow over the past 12 months, attracting hundreds of five-star views and a range of celebrity visitors.
READ MORE: Tennent’s puts in a resilient performance this summer
Bosses are now hoping to capitalise on the growing ‘beer tourism’ market and attract further interest from across the world in 2020.
James Hughes, brand manager at Tennent’s said: “The Tennent’s Story is the single biggest investment we’ve made in the brewery’s visitor experience, so it’s fantastic to see such great numbers and so many people raving about the experience.”
“We have welcomed the world through our doors since we launched last November, with more than 31,000 people not only learning about Tennent’s Lager - but the history of our city.
“We’re incredibly proud of the footfall figures we’ve achieved, but additionally, the reaction we’ve received from the public.
He added: “With beer tourism on the rise, we want to keep this as a place that both visitors to the city and Glasgow locals can both enjoy.”
The three-floor attraction is home to artefacts gathered from the first days of brewing at Wellpark, covering Hugh Tennent’s introduction of lager to the UK, through to today.
It also features a historic seal dating from 1796 which belonged to Rabbie Burns, reportedly being used by the bard to cover his extensive bar tabs and the oldest bottle of Tennent’s in circulation, marked 1867.
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In addition, the team has welcomed several VIPs, including singer-songwriter Amy Macdonald, Line of Duty star Martin Compston and blogger Jamie Genevieve.
Mr Hughes added: “We’re also glad to have benefitted the wider tourism ambitions for Glasgow, boosting visitor numbers for this wonderful city we call home.”
“We’re really looking forward to the next year at the Tennent’s Visitor Centre and can’t wait to show everyone what we have in store for 2020.”
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