By George Mair
A COLLECTION of rare posters and promotional cards that gave cinema-goers their first glimpse of Scottish screen idol Sir Sean Connery as James Bond, is expected to fetch thousands of pounds at auction.
The cards - 8x10in “front of house stills” - were displayed in cinemas in the 1960s to advertise the new films and introduce the world’s most famous literary spy to fans of the silver screen.
They feature classic sequences from Dr. No - the movie that launched Edinburgh-born Connery to stardom in 1962 - and the icon’s later Bond films including From Russia With Love, Goldfinger, Thunderball and You Only Live Twice.
The cards offered a tantalising preview of Connery as the secret agent from Ian Fleming’s novels, as well as villains Ernst Stavro Blofeld, Auric Goldfinger and Oddjob and iconic Bond girls like Honey Ryder, played by Ursula Andress, and Honor Blackman’s Pussy Galore.
The sought after cards will go under the hammer at Bonhams’ Entertainment Memorabilia sale in London, more than 50 years after they appeared in cinema lobbies, along with classic 007 movie theatre posters also featuring the Scottish star.
The sets, which have been put together by one private UK collector, are expected to attract bids from Bond fans all over the world.
Katherine Schofield, Bonhams’ head of entertainment memorabilia, said: “As cinemas got larger they had lots of space to fill and they were looking for more imagery to entice people to the next film.
“Front of house stills - known as lobby cards in America - were sent to the cinemas, framed up and displayed within the lobby in sequence rather like a mini trailer to show key scenes in the film.
“They had the power to really entice an audience. Ian Fleming’s books were well read and the anticipation of how Bond would be brought to the cinema was huge, so it was a very exciting moment in cinema history.
“Of course Sean Connery was very dashing, but in these colourful images you’ve also got the villains, the Bond girls and the gadgets to get people even more excited about the film.”
Only a limited amount were produced and when the film finished screening, they would be just thrown out. Some did survive, possibly kept as souvenirs by people who worked in the cinemas.
“A few of these were treasured by their owners and more than 50 years on we are very lucky that the ones we are offering are all in very good condition. Hopefully they will find another treasured home.”
Sir Sean, recently voted the best Bond in a Radio Times poll, played 007 in seven films before starring in hit movies including The Untouchables, for which he won an Oscar for Best Supporting Actor; Indiana Jones and the Last Crusade, opposite Harrison Ford; The Hunt for Red October; and The Rock.
Also in the sale are a US cinema poster for Dr No, valued at £1000-£1500, while a rare UK poster promoting the follow up, From Russia With Love, is estimated at £4000-£6000. An iconic poster for Goldfinger once displayed in a British cinema could make £3500-£4500, while one from Diamonds Are Forever (1971), is set to fetch £600-£800.
Schofield added: “Bond films remain as popular as ever and fans are on tenterhooks about the next release. After that it will be who will be the next Bond but there is still a huge market for early memorabilia, and Sean Connery in particular as he was the original brilliant Bond. There will be buyers from all over the world.”
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