Edinburgh will play their home matches at The DAM Health Stadium for the next five years as part of seven-figure naming-rights deal for the club’s recently opened venue on the back pitches at Murrayfield.
Doug Struth, the club’s managing director, has promised that the partnership will have a direct and significant impact on the club’s bottom-line, rather than disappear into the wider Scottish Rugby ecosystem.
“From a fans’ perspective, this is genuinely something which will make a difference and allow us to be far more sustainable as a club, and to invest in and around the club going forward,” he said.
DAM Health is one of the UK’s leading providers of Covid-19 testing with 45 clinics and has big plans to expand into a broad range of health-care solutions, including medical supplies and diagnostic services. The partnership will see test laboratories installed on the Murrayfield campus, with all testing for the club and Scottish Rugby teams conducted on their doorstep by DAM Health.
The laboratory will also aim to offer a suite of private tests to the public – including Fit to Fly RT-PCR, Lateral Flow Antigen and Test to Release – with Season Ticket Members, Business Club Members and wider partners to be offered discounted services.
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