A "SERIOUS" crash has taken place on a busy road in Glasgow this morning.

Emergency services rushed to the scene at Eglinton Street in the Southside of the city at 8.45am - near to the O2 Academy. 

The main road was closed due to the accident, and drivers are being advised to avoid the area.

Glasgow City Council announced: "Due to an earlier road traffic collision, Eglinton Street is closed in both directions between Cook Street and Nelson Street/Norfolk Street."

Enquiries into the crash are ongoing, as police remain at the scene.

A Police Scotland spokesperson said: "Around 8.45am on Wednesday, October 6, police were called to a serious road crash in Eglinton Street, Glasgow.

"Emergency services are in attendance and Eglinton Street is currently closed at Wallace Street.

"Enquiries are continuing."