Is it possible to combine the latest skincare science while keeping a product as natural as possible?

Avant say each ingredient is scrutinised to ensure it is both nutrient dense and effective.

The brand was founded in Old Street, London and say one of their chief aims is to demistify the chemistry that goes into skincare products and ensure customers understand what they are slapping onto their complexions.

The range is PETA certified cruelty free although not all products are vegan-friendly and plus point for the 100% recyclable packaging and gender-neutral ethos.


The award-winning Damascan Rose Petals Revitalising Rose Serum comes in the prettiest skincare bottle I've ever seen and smells heavenly but don't be fooled, it contains a plethora of powerful ingredients to help target dull and winter-stressed skin.

Orchid extract and rose helps to buffing away at the surface of your face, gently lifting away dead skin and leaving behind a refreshed surface that feels softer while moisturising superhero Hyaluronic Acid deeply hydrates the skin.

Oligopeptide is said to help maintain normal collagen levels for increased firmness.

The serum is priced £115 but look out for Black Friday deals.