Is it possible to combine the latest skincare science while keeping a product as natural as possible?
Avant say each ingredient is scrutinised to ensure it is both nutrient dense and effective.
The brand was founded in Old Street, London and say one of their chief aims is to demistify the chemistry that goes into skincare products and ensure customers understand what they are slapping onto their complexions.
The range is PETA certified cruelty free although not all products are vegan-friendly and plus point for the 100% recyclable packaging and gender-neutral ethos.
The award-winning Damascan Rose Petals Revitalising Rose Serum comes in the prettiest skincare bottle I've ever seen and smells heavenly but don't be fooled, it contains a plethora of powerful ingredients to help target dull and winter-stressed skin.
Orchid extract and rose helps to buffing away at the surface of your face, gently lifting away dead skin and leaving behind a refreshed surface that feels softer while moisturising superhero Hyaluronic Acid deeply hydrates the skin.
Oligopeptide is said to help maintain normal collagen levels for increased firmness.
The serum is priced £115 but look out for Black Friday deals.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here