Simon Cowell revelled in his title of Mr Nasty, building a media empire on the back of his biting reality TV comments, on shows such as Pop Idol, The X Factor and American Idol.
He and his music company Syco dominated the charts and the small screen for the best part of two decades, with the X Factor producing seven Christmas number ones between 2005 and 2014.
Cowellâs various televisual endeavours helped launch careers for the likes of Girls Aloud, One Direction and Kelly Clarkson but, much as with fellow TV juggernaut The Jeremy Kyle Show, recent years have seen a re-evaluation of what was a cultural phenomenon.
Ricky Gervais and Stephen Merchantâs Extras referred to then contemporary reality TV shows as a modern day version of the Victorian freak show, where âwe wheel out the bewildered to be sniggered at by multimillionairesâ.
Even for those who werenât simply dismissed with an eye-roll and a withering comment appearing on the X Factor could be a traumatic experience.
Scottish singer Storm Lee appeared in series seven and made it all the way to the live shows as part of the over-25s category.
Raised in what he describes as a âpretty grimâ 1970s Edinburgh, he moved to New York at 18 to make a living as a session singer.
When he heard about X Factor he opted to return to Britain and chase his dream, but quickly found out all was not as it seemed.
Now living in Italy and using the name Storm di Scozia, heâs produced an opera, Ghost Singer: Genesis, based on his experiences on the singing show â with a villain inspired by Cowell.
Read More:Â Glasgow Film Festival: A deep dive into the 2023 festival line-up
Explaining his decision to appear on the show, Storm says: âThe truth of that is I did not do my research at all.
âFirst of all: Iâve never seen the show. Even to this day Iâve never watched a season of X Factor, so I wouldnât have known what I was getting into.
âI just - really naively - thought it was a singing show for people who love to sing. American Idol, which I had worked on as a background singer, at 29 youâre a dinosaur and they cut you off.
âI remember hearing X Factor had no age limit, so I thought, âoh right itâll be a little bit like American Idolâ. Remember, I was living in America at the time where X Factor wasnât on the telly.
âI was looking to come home, I was looking to be closer to my family since my dad was getting older.
âI actually thought, âwhatâs the most rock & roll thing you can do?â. Iâd auditioned for every record company, every A&R person, Iâd done everything I could do but by the time youâre in your mid-20s in the record business youâre a dinosaur, nobody will touch you.
âAnd if you sort of fall between chairs, so to speak, youâre rock & roll but youâre also really European. You might be gay but not gay enough â I was actually told once âyouâre not gay enoughâ!
âWhen I did the X Factor I really thought â naively â âitâs a singing show, I expect itâll be difficult, I expect itâll be challengingâ. I had no idea how traumatic and horrific it would be personally, emotionally and then, subsequently, totally destroying any career opportunities I would have had in the UK.
âIt was just another audition, my dad always told me to keep knocking on the door, keep auditioning for things.
âIâd also read somewhere that Sting had said there would never be a real artist come out of X Factor, and I always thought âwell, Iâve paid my dues. Iâve schlepped my guitar around in the snow in New York and Edinburgh, Iâve put my craft in and letâs seeâ. Of course, he was totally right.
âI had no concept of just how much Simon Cowell and X Factor f*****g HATES rock singers and rock music. Even though he claims to love David Bowie.
âThat was the carrot they would dangle in front of me, âoh Simon loves David Bowie, he really thinks youâre like David Bowie. Play the game, donât be a diva, donât be difficultâ.
âTo me it was just another audition, and there was no age limit so that was intriguing to me because I thought maybe they were looking for older artists or mature artists.â
The film opens with Stormâs audition, in which Mr Cowell refuses to call him by his name â which he brands âstupidâ.
The Herald did not receive a response for a request for comment from Mr Cowell.
The singer says: âWhat happens in these instances is by the time you get to the âjudgesâ â and I say judges in inverted commas because theyâve got zero qualifications, thereâs not a singer among them who can carry a f*****g tune or would know who Joni Mitchell or Shirley Manson was.
âBefore you come out the producers have wound you up backstage saying âyouâre going to go out there, use the stage, youâre at Wembley, walk aroundâ, theyâre getting you amped up so when you go out and go to sing I thought âalright Iâll walk aroundâ then they shut me down, stopped the song and said âwhat are you doing? Why are you walking around?â.
âThey also tell you that if the judges comment or criticise you, or interrupt you, donât respond because your microphone will be off and you wonât be on camera, so donât even think about it.
âSo theyâre basically saying youâve got to stand there, be criticised, be ridiculed, be humiliated â âIâm not going to call you by your name because itâs a stupid nameâ.
âThat was, by the way, only one of the many personal attacks I was on the receiving end of from him, on camera.
âThen when you go off the stage the camera is on you, they want you to react to this sadistic behaviour, the decimation of your character on telly, and then it just compounds it even further because everyone starts to fall in line with what his opinion is of you. So they all hate you too.
âI was told that on more than one occasion: âpeople hate you, nobody likes youâ. So youâre thinking âwhat am I f*****g doing here?â but you also keep thinking âplay the gameâ, especially when youâre reading the paper and itâs saying in the paper âoh people donât like youâ.
âI was probably reading the wrong papers because when I went back to Scotland people were actually really lovely and really proud but when I was reading it in the paper it was always âheâs shit, people are hating himâ.â
Storm is far from the only former contestant with horror stories to tell about the X Factor.
Welsh singer Zoe Alexander entered the show in 2012 and went viral after her furious reaction to being rejected by judges Louis Walsh, Gary Barlow, Tulisa and Nicole Scherzinger.
Eight years later though she took to social media to give her side of the story, insisting producers had instructed her to sing a P!nk song â something the judges criticised her for â and that the clip had been edited to make her reaction appear more extreme.
Former contestant Misha B claimed she had the âangry black womanâ stereotype forced on her when she entered the contest in 2011, while Rebecca Ferguson, runner-up in 2010, accused âtwo major peopleâ in the music business of seeking to control her in the wake of her participation.
An X Factor spokesperson said: âThe duty of care to our contestants is of the utmost importance to us and we take the welfare of everyone involved very seriously.
"We have robust measures in place to ensure contestants are supported including a dedicated welfare team made up of psychologists, doctors, welfare producers and independent legal and management advisors with no time limit on aftercare once the show has aired.
âThese measures are always under constant review and are adaptable to reflect the unique requirements for each series.â
Storm says: âIt starts at the top, when youâve got the boss feeling itâs OK to bully you, verbally assault you, it trickles down.
âThe producers are all terrified to lose their jobs and it was a very, very toxic environment. There are almost 100 people coming out now talking about their abuse and they didnât get past one round â I went the whole f*****g way â then once you get booted off youâre just kicked onto the street with no aftercare.
âIt was the new age of social media too, and itâs one thing to be humiliated and s**t on when youâre on the telly, itâs another thing when youâre on the train after the audition and people are watching it on their phones laughing at you; you go to the gym and theyâre all laughing at you and pointing at you going âthereâs that f*****g rejectâ.
âNow we talk about mental health a lot, which Iâm glad about, but at the time I was experiencing it but also observing it in how they were abusing other artists â younger people who were emotionally fragile and especially the under-privileged like myself, or didnât have close relationships with their family.
Read More:Â Glasgow posties raise ÂŁ6k for community with cheeky calendar
âX Factor preys on people like that to exploit them, and the more fragile you are itâs more seductive for them because they know they can lock you in to a horrific contract.
âYou donât learn that until youâre in it, and by that point you canât get out of it. Youâve signed your contract, they threaten to sue you, and at the same time theyâre pushing you to leave so they can get the headline: âStorm Storms off X Factor/Storm in a Teacupâ. They just want the f*****g headlines, they donât have any care or concern.
âIâm an artist so Iâm empathetic, Iâm caring. I love singers and music so much that I thought âa lot of these kids are just being exploited so much, relentlesslyâ.
âItâs not just that you go on the telly, you have a s**t audition or whatever and you get booted off and go back to your job, maybe go start a band, or a record company up in Glasgow liked you or whatever. No. They systematically destroy you, abuse you, tar and feather you, humiliate you to a point where youâre spoiled goods for everybody.
âOf course youâve got the occasional Harry Styles, but of course thatâs all planned â they already know who they like, who they want to promote, who they want to work with. But how many singers must be attacked and exploited for that to happen?
âWe talk about bullying charities and stuff yet weâve had a bully sitting in our own living rooms for over 10 f*****g years - and we invite him in.
âThereâs talk about bringing X Factor back and I want to make sure Iâm speaking loud and clear for anyone whoâs considering it â just do something else, donât be humiliated.â
Following his experience on the show, Mr Lee made a living providing ghost vocals in Hollywood - having first taken on that role in 2004 - but returned to Scotland at the beginning of the pandemic to care for his father.
He explains: âI became probably the most successful ghost singer in LA for a short period of time from 2015 through maybe last year. I still get jobs now and then but I decided to move on from that and come out from behind the microphone â thatâs why the movieâs called Ghost Singer: Genesis.
âMy forte, or the reason my area of expertise was rock music. I was doing Meat Loaf, Ozzy Osbourne, Bon Jovi⌠all the giants of rock & roll. They phoned me in for Tommy & Pam to do the Motley Crue stuff.
Read More:Â Glasgow Film Festival: Typist Artist Pirate King understands the misunderstood
âI was Tom Cruiseâs⌠weâll say background singer, but ghost singer really, for the film Rock Of Ages where I sang two songs with Tom Cruise and then ended up singing another 16 on the film which Iâm credited for.
âMy dad wasnât doing so well, and I thought âIâll go and take care of my dad for a yearâ.
âI thought I was only going to be there for a few months to hang out with my dad then go back to America but it turns out he ended up dying and that entire experience, working with the nurses at the hospitals, the caregivers that were coming up to the flat to take care of him â I just really fell in love with Scotland again. I thought âScotland is different now to how it was when I leftâ.
âSo decided, âf**k it, Iâm not going to go back to America Iâm just going to stay in Edinburghâ. I started volunteering at a lot of senior citizensâ homes, I was singing jazz and Frank Sinatra songs.
âThen I decided with my partner to buy a wee farm, a tiny wee house in Southern Italy and just walk away from the business.
âThe Will Smith slap at the Oscars last year, when I was watching that⌠Iâve sung at the Oscars, Iâve been on those stages and I thought: âdo you know what? I am so f*****g over thisâ.
âI moved to Italy and I decided not to sing, I was so burned out and had so much grief over the death of my dad, I was grieving the loss of my career, I was grieving the bullying â when somebody dies it brings up grief in all different areas you never thought of.â
After some time to readjust though Storm began to write what would eventually become Ghost Singer: Genesis which tells the tale of Indigo Luna, who must protect the key of destiny from the evil Count Oscuro â played by Massimo McQueen and who appears in one scene behind a table marked âsing or dieâ â and save the life of a young boy.
Heâs already exhibited the film at the Salerno International Film Festival, as well as festivals in Croatia and London, and hopes to be able to show it at the the Scottish International Short film festival in April.
The writer and director explains: âI would sit around writing stuff down and then the music just came out of me so clean, so free, so pure. Really the music is the script.
âI wanted to do a Scottish opera. I would love to see this on the stage with full arias and lots of under-privileged opera stars and give them a chance to sing some impossible music.
âMy background is in burlesque, when I moved to New York as a teenager I fell in with the burlesque scene there so I knew how to put together a show for like ÂŁ50 with some tape and high heels.
âI worked with a phenomenal cinematographer named Fabrizio Convertini, who gave it that Italian eye, we shot it all in Puglia and as I was developing it I started realising that this was so close to my own experience â being humiliated and exploited for no f*****g reason at all.
âThereâs no reason that somebody would go in on you like that apart from they take some sort of pleasure from hurting people and shaming them. Itâs not like youâre doing anything bad or youâre a horrible person, and thatâs when I thought âimagine if the future of these shows where no singer worth their salt is ever going to sign up again, I donât thinkâ.
âYou asked me why I did X Factor: truthfully I thought I had no option. Record companies are not interested, there are no other shows I could do â I think Jools Holland is the absolute best but if youâre unsigned and youâre not touring youâre not going to get any coverage.
âIt all just fit perfectly and Iâm a massive fan of Star Wars, Blade Runner, androids, AI and holograms.
âSo I just wanted to create a character that is just so vile, so evil, so dark and so narcissistic and I think we did. I think itâs a terrifying character.
âWhen I was shooting it I was the character just to the right of Oscuro called Paura â which means fear â and I was in a black mask and when the actor started really going in on the wee boy, Francesco, who plays Indigo I remember turning to him and being like, âf*****g calm doon on the evil!â.
âI feel vindicated that our film has been so well-received, especially in Italy. We were in London a few days before I went to Salerno to premiere it down there and we had some of the other X Factor survivors, people that had been through that experience.
âWhen we finalised the film and we were able to screen it for the first time, I suppose it would be called reclaiming your narrative.
âThat started to inspire other X Factor survivors, and thatâs ultimately what I would love people to know: if youâve been through any traumatising experience, especially if youâre an artist, youâve got to turn it into art. You canât just let it eat you inside, shut you down. You canât let the bullies win.
âThen I started hearing that they really didnât want people to see this film. I did an interview which they ultimately didnât run and they were saying theyâd asked Simon Cowell for comment and he didnât want to comment, which made me think âyeah he wouldnât want you to see this filmâ.
âBecause he doesnât want the wee boy to win.â
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.Â
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.Â
That is invaluable.Â
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalistâs job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readersâ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readersâ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the âreport this postâ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here