A marketing agency has opened its first office in Scotland as part of major expansion plans.
The company said it has hired four "revered marketeers" for the new city base.
Manchester-based Fresh Group said it is expanding north of the Border with the opening the office in Edinburgh.
It said that, as part of the push "four of Scotland’s revered marketeers have joined the renowned global agency in a move set to excite the agency world", adding: "Fresh is one of the industry’s best-known brand experience agencies working on brand activations, events, and creative communications for global clients including Visa, Samsung, Co-op and Currys."
Now in its 20th year, the firm said it is expanding its offering and footprint.
Headed up by industry stalwarts, David Roberts, Peter Wright, Laura Jones, and Valerie Weaver, the team adds 65 years of integrated marketing experience to fresh’s in-house expertise, having executed on every aspect of the consumer journey including strategy and planning to activating and driving sales.
"The team has worked at a number of agencies but are perhaps best known for their award-winning work on challenger FMCG [fast-moving consumer goods] and luxury brands," the firm said.
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David Roberts, director of fresh Edinburgh, said "It’s an incredibly exciting time. We’ve known the guys at Fresh for a long while and when the opportunity came to fuse our respective skillsets, it really was a no-brainer. The best in brand experience, events, and communications coming together with some of the most ambitious consumer campaign marketeers."
Lee Harris, Fresh chief executive, said: "Building the plans with David, Peter, Laura and Valerie has been an inspiring and exciting step in our continued journey to be the world’s most trusted and creative partner for brand experiences. We’re looking forward to sharing their skills and knowledge with our clients as well as expanding The Fresh Group into dynamic new creative territories with new clients."
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