Asda have launched a new category of aisle in many of its supermarkets across the country - in what has been dubbed to be the first of its kind in the UK.
The company say they are the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products.
According to research carried out by Asda and Claro, about 17 per cent of UK households are reducing their meat intake or following a plant-based diet, prompting the chain to launch more than 100 new lines across a dedicated vegan area.
What vegan products will Asda sell?
The retailer has launched vegan aisles across 359 Asda stores which will consist of one bay of savoury products including proteins, cooking sauces and condiments, and one bay of snacks and sweet lines.
The 104 new products launching will include Asda own label meal pots, as well as a number of well-loved brands such as Mrs Crimbles, Vego, two exclusive Galaxy flavours, and an exclusive new Falafel Mix from Bosh.
These are just some of the products Asda will sell:
• Asda Pasta Lentil Bowl £1.50
• Asda Rice Bowl £1.50
• EXCLUSIVE Bosh Falafel Mix £1.99
• EXCLUSIVE Galaxy Mint, and Galaxy Cookie Crumble – launch price £2.50 (until October 25)
What have Asda said about the new vegan aisle?
Sarah Thornewill, Asda’s Buying Manager, said: “We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements.
"By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”
FULL LIST: These are the Asda stores across the UK that will have a vegan aisle
- Abbey Park
- Aberdare
- Aberdeen Beach
- Accrington
- Aintree
- Altrincham
- Antrim - New Store
- Arrowe Park
- Ashford
- Ashington
- Ashton
- Ayr
- Ballyclare
- Bangor, Farrar Road SM
- Barking
- Barnsley
- Barnstaple
- Barons Quay
- Barrhead SM
- Barrow
- Barry
- Basingstoke
- Bearsden
- Beckton
- Bedminster
- Belvedere
- Benton
- Bexley Heath
- Birchwood
- Birkenhead
- Birmingham, Barnes Hill
- Bishop Auckland
- Bishopbriggs
- Blackburn
- Blackpool
- Blackwood
- Blantyre
- Bloxwich
- Blyth
- Bodmin
- Boldon Supercentre
- Bolton
- Bootle
- Boston
- Bournemouth
- Bradford - Rooley Lane
- Bridge of Dee Supercentre
- Bridgend
- Brierley Hill
- Brighton Hollingbury
- Brighton Marina
- Bristol, Filton
- Bristol, Whitchurch
- Broadstairs
- Bromborough
- Bromsgrove
- Brynmawr
- Burgh Heath
- Burnden Park
- Burnley
- Bury
- Byker
- Caerphilly
- Cambridge
- Canford Heath SM
- Cannock
- Canterbury
- Cape Hill
- Carcroft
- Cardiff Bay
- Cardiff Supercentre
- Carlisle, Kingstown
- Carterton SM
- Castlepoint Supercentre
- Chadderton
- Chapeltown
- Charlton
- Chatham
- Chaucer Road, Sheffield
- Chelmsford
- Chelmsley Wood
- Cheltenham
- Chesser
- Chester, Greyhound
- Chorley
- Clacton on Sea
- Clapham
- Clayton Green
- Clevedon SM
- Clydebank
- Coatbridge
- Colchester
- Coleraine
- Colindale
- Colne
- Corby
- Coventry Supercentre
- Cramlington
- Crawley
- Crewe
- Cumbernauld
- Cwmbran
- Dagenham
- Darlaston
- Derby Supercentre
- Dewsbury
- Doncaster
- Donnington Wood
- Downpatrick
- Dudley
- Dumbarton
- Dundee, Kirkton
- Dundee, Milton
- Dundonald
- Dunfermline
- Dunstable
- Dyce
- East Retford SM
- Eastbourne
- Eastgate Supercentre
- Eastlands Supercentre
- Eastleigh Supercentre
- Edinburgh Supercentre
- Edmonton
- Elgin
- Ellesmere Port Supercentre
- Enniskillen
- Falkirk
- Falmouth
- Fareham
- Farnborough
- Farnworth
- Feltham
- Ferring
- Fleetwood
- Folkestone
- Forfar
- Fraserburgh SM
- Frome
- Fulwood
- Galashiels
- Gateshead Supercentre
- Gillingham Pier
- Gillingham SM
- Glasshoughton
- Glenrothes
- Gloucester
- Golborne
- Gosforth
- Govan
- Grangemouth
- Grantham
- Gravesend
- Great Bridge Supercentre
- Great Yarmouth
- Greenhithe
- Grimsby Supercentre
- Hailsham SM
- Halesowen
- Halifax
- Hamilton
- Harlow
- Harpurhey
- Harrogate
- Hartlepool
- Harwich SM
- Havant Supercentre
- Haydon Supercentre
- Hayes
- Hazel Grove SM
- Hereford
- High Wycombe
- Highbridge
- Hinckley
- Horwich
- Hounslow
- Huddersfield
- Hull, Bilton
- Hull, Hessle Road
- Hull, Mount Pleasant
- Hulme
- Hunts Cross
- Huyton Supercentre
- Hyde
- Hyson Green
- Inverness
- Ipswich
- Ipswich, Stoke Park
- Isle of Dogs
- Keighley
- Kendal
- Killingbeck
- Kilmarnock
- Kings Heath SM
- Kingston on Thames SM
- Kingswood
- Kirkcaldy
- Lancaster
- Langley Mill
- Larne
- Leamington Spa
- Leckwith Road
- Leicester
- Leicester, Abbey Lane
- Leigh
- Leith
- Lewisham SM
- Leyton Mills
- Lincoln
- Linwood
- Liscard
- Livingston Supercentre
- Llandudno
- Llanelli
- Long Eaton
- Longsight
- Longwell Green
- Lower Earley
- Lowestoft
- Luton
- Mansfield
- Maryhill
- Melksham
- Merthyr Tydfil
- Middlesbrough
- Middleton Park
- Milton Keynes Supercentre
- Minworth Supercentre
- Morley
- Motherwell
- Newark
- Newport
- Newport, IOW
- Newquay SM
- Newton Abbott
- Newton Mearns
- Newtownards
- Norwich
- Oadby
- Old Kent Road
- Omagh
- Paignton SM
- Park Royal
- Parkhead Forge
- Patchway Supercentre
- Pembroke Dock SM
- Pentwyn
- Perry Barr
- Pershore SM
- Perth
- Peterborough
- Peterhead SM
- Peterlee
- Pilsworth
- Plymouth
- Poole
- Portadown
- Portlethen
- Portsmouth
- Pudsey Supercentre
- Pyle SM
- Quedgeley SM
- Queensferry Supercentre
- Queslett
- Radcliffe
- Rawtenstall
- Reddish
- Redditch
- Rhyl
- Robroyston
- Rochdale
- Roehampton
- Romford
- Rugby
- Runcorn
- Rushden
- Scunthorpe
- Sefton Park
- Shaw
- Sheffield Supercentre
- Shipley
- Shirley
- Shoeburyness
- Sinfin
- Sittingbourne
- Skelmersdale
- Skelton SM
- Slough
- Small Heath
- South Norwich
- South Ruislip
- South Shields
- South Woodham Ferrers
- South Wootton
- Southgate Circus
- Southport
- Spennymoor
- St Austell
- St Helens
- St Leonards
- St Leonards on Sea
- Stafford
- Stanley
- Stenhousemuir
- Stevenage Supercentre
- Stockport
- Stockton
- Stowmarket
- Strabane
- Straiton
- Sunderland
- Sutton in Ashfield
- Swanley
- Swansea
- Swindon
- Swinton
- Tamworth Supercentre
- Taunton Supercentre
- Thornaby
- Thurmaston
- Tilehurst
- Tipton
- Tonypandy
- Torquay SM
- Toryglen
- Totton
- Trafford Park Supercentre
- Trowbridge
- Tunstall
- Uttoxeter SM
- Wakefield
- Wallington
- Walthamstow SM
- Walton
- Warrington
- Washington
- Waterlooville Supercentre
- Watford Supercentre
- Wembley
- West Bradford
- West Bridgford Supercentre
- West Dundee
- Westbrook
- Weston-Super-Mare
- Weymouth
- Wheatley
- Widnes
- Wigan Supercentre
- Winsford
- Wisbech
- Woking Albert Drive
- Wolstanton
- Wolverhampton
- Worcester
- Wrexham
- Wythenshaw
- Yeovil
- York
- Ystalyfera SM
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