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While the UK is loaded with betting brands that have been in the game for a long time, young betting brands are constantly entering the market. These sites are literally popping up all the time, and this post will specifically be looking at brands that have been launched in the last few years.

Not only that, but we will also be looking at the advantages of signing up with new betting sites, as well as identify some of the potential pitfalls associated with new brands.

New bookmakers to check out



STSbet is an absolutely magnificent online sports betting site, with a whopping 40+ sports for members to bet on. This is a range that rivals even the most established brands in the UK market, and to make things even more appealing, there is a £40 welcome bonus on the table for new sportsbook customers. It isn't just sports betting that makes STSbet a good choice either, as it also has a casino library that boasts hundreds of slot and table games.

Visit STSBet here



Novibet might not have the same range of sports that a site like STSbet has, but there are still more than 20 different sports for customers to access.  Within this range of sports, you can often find hundreds of markets to bet on, and Novibet is a often comes up with markets that have enhanced odds as well. This means that if you make a winning bet, you will win a greater amount than usual. Much like some of the sites in this list, Novibet also has a live casino as well as the main casino where you can find a bunch of exciting games.

Visit Novibet here

Mr Play 


By choosing to sign up with Mr Play, you can get things started with a £10 free bet following your initial £10 sports wager. This might not be the highest sports welcome offer in the market today, but then when you look at the casino sign up bonus too, there is an extra £200 combined with 100 free spins up for grabs. This site gives members more of a ‘fun-factor’ compared to some others, but don’t let this fun-factor be mistaken for inexperience – as Mr Play offers a load of valuable sporting markets to explore.

Visit Mr Play here 

Genting Bet 


With almost 30 sports for members to wager on, alongside an incredible offering for sports like football, tennis, and horse racing, Genting Bet is one of the best new sites that there is. It isn’t just sports betting that puts Genting Bet on the map either, as it also has an extensive range of casino games to enjoy too.

Visit Genting Bet here



Finally, Karamba is a hot new betting site to check out. Of course, this brand is fully licensed in the UK, and by signing up today, you can get a £10 free bet following a £20 wager.  While Karamba might not have features like streaming services yet, the odds are generally very good, and there is a healthy range of in-play markets for most events.

Visit Karamba here

Overview of new UK betting sites

Just to reiterate, any new betting site is one that has been launched in the last couple of years. So, as you might imagine, there can often be a degree of uncertainty with new sites given the absence of a proven track record.  However, all of the brands that we will be getting to have been tried and vetted by our team, so by choosing the brands that we have explored, you should have nothing to worry about.

Now, let’s get started with our investigation into new betting sites that are open for UK customers, starting with some of the benefits you can enjoy by making such a decision to sign up with them.

Advantages of choosing new betting sites for UK customers

As we have mentioned in the introduction above, there can actually be a whole range of advantages associated with signing up with a brand new betting site.  Therefore this section of the post will focus on exactly what these advantages are, as well as how you can actually make these advantages work for you.

Large welcome bonuses


It is now common knowledge that the largest welcome bonuses you will receive from any betting site are the ones that you get when signing up.  However, when you choose to sign up with a brand new betting site in the UK, it is quite common to find that these welcome offers are more competitive than the ones you will find with more established brands. As you will see through some of the other factors identified below, this is all because newer brands need to offer more value in order to compete in the market.

We will be covering welcome bonuses in much greater detail later on, but for now, you should know that you can claim new customer bonuses through desktop sites and mobile platforms. Just by visiting the homepage of the site, you should be able to see what the specific welcome bonus is.

A blank canvas

This could be viewed as a positive or a negative thing depending on your standpoint, but we believe that signing up with a new betting site is awesome due to the fact that you really are getting a blank canvas. It goes with the territory that a new betting site does not really have a proven track record yet, and you won't even find that many reviews of the site online since it is so new. This is where the excitement factor comes into play, as you can explore the sports betting markets and all of the other products a site has without having to read third party information first.

Practically all new betting sites have a sign-up process that can be completed in under five minutes as well, so you can easily sample a new site for yourself.

Add another brand to your betting accounts portfolio

It almost goes without saying that each of the individual brands that operate in the UK will have its fair share of positives and negatives. You might find out one site has an excellent range of live streaming options, whereas another site has much better odds than another. This is perfectly normal when looking at online betting brands, and by adding another online account to your existing portfolio, you are essentially gaining exposure to more positive features to balance things out.

As we have touched upon above, it doesn't cost you anything at all to sign up for a new online betting account and keep it open. This is why we feel that it is always a good betting strategy to sign up with brands that you feel provide value and that you can see offer quality at every turn.  After all, where one site may fall short, it is highly likely that another one will pick up the pieces.

Great odds on offer


Following on from the fact that new betting sites need to offer significantly greater value in order to be competitive, you will find that this is often reflected in the odds that are available for the various sports markets.  With brand new betting sites in the UK, it is actually quite common to see odds that are a little bit larger than what you might find with the existing sites. Once again, this is because the smaller betting brands need to offer potential customers such as yourself an incentive to actually sign up and be loyal to the site.

Of course, this is fantastic from a sports betting perspective, as it means that if you do place a successful bet with a new betting brand, you will essentially win more than if you had placed the exact same bet elsewhere.  We should note that this won’t always be the case, but you can always do a quick comparison before making a bet if you are ever unsure.

New and improved sports betting features

While it can take more established brands a little bit longer to implement new sports betting features, this is not true when it comes to new betting sites. This is because when the site has been developed in the first place, these new and exciting betting features already exist, therefore they are then easy to implement into the offerings.  Some of the newest features that you should be on the lookout for include tools like bet builder, partial cashouts, one-touch deposits, and of course, HD streaming services for major events.

The importance of a betting licence

This is a factor that simply cannot be overlooked if you are considering signing up with a new betting site. In order for any betting brand to operate legally in the UK, it has to operate under the use of a valid betting licence that has come from the governing authority of the UK betting market. Right now, this governing authority is known as the UK Gambling Commission, and this is the licence that you need to check before signing up.

It is usually quite easy to see whether a brand has this license or not, as it is a legal requirement that the brand shows its betting licence somewhere on the homepage. More often than not, you will find a licence number displayed in the footer of the homepage, and just to put your mind at ease, you can then check out this licence on the UK Gambling Commission website to double-check that everything is above board.

Without proof of a valid betting licence, we would highly recommend that you do not sign up with a betting site as there is no evidence that is operating legally.  With that said, if you stick with the brands that we will be discussing shortly, this is a fact that you do not need to concern yourself with.

New betting sites welcome bonuses

As promised, we will now take a much closer look at the various kinds of welcome offers that are provided by new betting sites, and how each of them operates. There are actually quite a few ways and methods that a sign up offer can be given, and we have discussed them at length through the information below.

Bet X receive Y

You will often find this form of welcome offer at the majority of online betting sites.  Basically, you will receive a certain amount of free bets as long as you meet the initial wagering requirement for your first bet. For example, you might see a welcome bonus that states you must bet £5 to receive £20. This means that you must actually place a sports bet first of all that is to the tune of £5 or more in order to receive your £20 in free bets.

Deposit match


Another sign-up offer that you may come across is something referred to as a deposit match bonus. This is usually given as a percentage of the value of what you deposit first of all. As an example, if you see a welcome bonus advertised as a 100% deposit match for your first deposit, this means that whatever you do fund your account with will be doubled and credited to your account as bonus funds.  We've seen deposit matches that can vary from 25% all the way up to 200%, with new betting sites being towards the higher end of this range.

Risk-free initial bet

In the interest of giving you some value right off the bat, new betting sites will often come up with a risk-free sports wager for all those who are about to place their first bet.  Basically,  if you see that a sportsbook advertises a risk-free bet, this means that the full amount will be reimbursed by your chosen betting brand if your initial wager does not actually result in a win. This reimbursement occurs in the form of a free sports bet that you can then use within any of the available sports markets.

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