I DON’T know if it’s caught your attention yet – and let’s face it, regular sufferers of this column will probably feel their attentions drifting off into the distance somewhere between the words ‘Nick Rodger’ and ‘Tuesday’– but the PGA Tour has a new advertising slogan.

Designed to “capture and celebrate the energy and spirit of today’s PGA Tour”, the updated motto boasts the phrase “Live Under Par.” As for us crude amateurs? Well, we simply continue to eke out a futile golfing existence that’s hopelessly over par in its flustered, unfathomable incompetence.

Of course, drumming up snazzy buzzwords and snappy soundbites is the job of funky marketing folk, polished promoters and smooth-talking sponsorship goons isn’t it?

I remember, for instance, scrawling through an Olympics website and up popped a message from a household cleaning agent manufacturer, which was one of the “official partners”, cheerily suggesting that we should all “share the exhilaration of the Games” by purchasing one of its products.

Presumably, nothing encapsulated the elation and dejection of inspiring athletic endeavour quite like a bottle of frothy liquid that promises to remove stubborn limescale in a couple of squirts.

Back in the golfy scene, meanwhile, this time of year tends to be a period when promoters of upcoming events invite us scribblers to an official promotion of an event in return for a bit of promotion of the event they are promoting.

There’s plenty happening in the cradle of the game this year, with the Scottish Open, the Open, the Ladies Scottish Open and the Senior Open all taking place in a fairly confined space on the east coast of the country within a jam-packed month. It’s the golfing equivalent of filling a suitcase to a wheezing, zip-straining volume and sitting on it to try to close it.

With such a hectic programme of showpiece occasions there is, inevitably, a clash and this summer, the Ladies Scottish Open at Gullane and the Senior Open over the Old Course will take place during the same week.

Perhaps it’s just us golf writers who get into a fankle about all of this as we await on some boffin inventing some kind of teleporter that would enable us to be in two places at the same time? Then again, we have often been looked upon as absurdities of paranormal activity.

But for the various stakeholders concerned with these events, it can’t be an ideal situation. This year, the various golfing bodies are making a big promotional push on women and golf as they continue with attempts to tap into a potentially vast market which, in the home of the game at least, remains shamefully under subscribed.

There is always talk about joined-up thinking and co-operation when it comes to the tournament diary but you really do wonder at times. And in Scotland in particular, where attendances have been trending downwards, the general frenzy of events can come at a price.

The crowds, for instance, at last year’s RICOH Women’s British Open at Kingsbarns, which had a relatively clear run, were bitterly disappointing.

Will July’s Scottish Women’s event at Gullane, going up against an historic Senior Open which will see the Old Course welcome a glittering cast of revered golden oldies for the first time, suffer? The harsh reality is that, yes, it probably will.

As of 2019, the global golfing schedule is having the kind of extensive facelift that used to be the reserve of Barry Manilow. The Players’ Championship is moving from May to March with the US PGA Championship switching to May. On the women’s major front, the Evian Championship will move from September to late July.

The Senior Open, meanwhile, has traditionally, been held the week after the Open but, given that there’s just a handful of over-50s who play in both, surely it would be more beneficial for it to move to a later date and get away from the general log-jam now that there is a bit more scope for wiggle room.

For sponsors, spectators and the media, a bit more flexibility in the scheduling wouldn’t be a bad thing.