• Text size
  • Send this article to a friend
  • Print this article

Brand guru breaks whisky industry's glass ceiling

Stella David, the marketing expert credited with launching pre-mixed rum drink Bacardi Breezer in the UK in the 1990s, is joining the male-dominated ranks of Scotch whisky company chief executives.

Stella David, the marketing expert credited with launching pre-mixed rum drink Bacardi Breezer in the UK in the 1990s, is joining the male-dominated ranks of Scotch whisky company chief executives.