Over 50s insurance company Saga has completed the £26.6 million acquisition of motorbike insurer Bennetts from Peterborough-based financial services firm BGL Group.
Saga said Bennetts has more than 220,000 customers with 75 per cent of its aged over 40.
It said that the UK's over 50s accounted for nearly one third of all spending on motorcycling activities last year.
Lance Batchelor, Saga chief executive, said: "The over 50s' growing share of the motorbike market in the UK makes Bennetts an excellent fit with Saga's current insurance offering."
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