Atterley.com, the online fashion brand relaunched by tyre entrepreneur Mike Welch, has formed a strategic partnership with global logistics group DHL.

positions Atterley.com as a new force in fashion retail.

The business says its global retail platform is “weeks away from going live with top boutiques from across the UK selling over 200 brands and shipping to 25 countries worldwide”.

Phase two in 2017 will see Atterley add international boutiques to the platform.

Mr Welch, founder of Peebles-based tyre retailer Blackcircles.com, bought Atterley's intellectual property assets earlier this year, having held a small stake in the company before it entered administration.