SINCE launching innovative north east, craft brewer Brewdog five years ago, co-founders James Watt and Martin Dickie have dressed as penguins, produced the world's strongest beer and encased their bottles in dead animals in a series of sometimes controversial marketing stunts that have helped bring the company to international attention.
SINCE launching innovative north east, craft brewer Brewdog five years ago, co-founders James Watt and Martin Dickie have dressed as penguins, produced the world's strongest beer and encased their bottles in dead animals in a series of sometimes controversial marketing stunts that have helped bring the company to international attention.
CHEERS: Martin Dickie, left, and James Watt launched Brewdog.
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Tim Sharp City Editor
Yesterday, the Fraserburgh duo, best known for their Punk IPA beer, donned sober City suits as they travelled to London to launch a new £2.1 million share offer, confirming plans first revealed in The Herald in April.
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