Churchill owner Direct Line Group today said its refusal to get sucked into a price war in the fiercely competitive motor insurance market hurt first-quarter premiums.

Churchill owner Direct Line Group said its refusal to get sucked into a price war in the fiercely competitive motor insurance market hurt first-quarter premiums.

The UK's biggest motor insurer blamed its decision to hold prices and cut the number of new young drivers it takes on - deemed a bigger risk - for gross premiums falling 4.5% during the first three months of the year to about £1 billion.

But pre-tax profits surged 47% to £94.3 million from a year earlier after unusually low weather-related claims, despite freezing conditions. It usually gets about £25 million of weather-related claims in its first quarter.

It is also slashing costs, including axing about 1,200 jobs, which helped boost profits.

Rivals including RSA Insurance and Admiral have already warned over aggressive competition in the car insurance market in recent weeks, which has driven prices lower.

Direct Line's gross written motor insurance premiums were down 16% to £364.1 million during the quarter. Its live motor insurance policies fell almost 7% to about 3.8 million.

The group, which also owns brands including Green Flag and Privilege, said young drivers as a share of its new business fell to 8.3% from 11.7% a year earlier.

The fall in motor premiums was partly offset by growth in its international business, where it is adding customers in Italy and Germany.

Chief executive Paul Geddes said Direct Line made "deliberate choices" which led to the fall in gross premiums, and expects the market to remain tough through 2013.