TOUR firms have banded together to make nature pay through a new scheme that aims to increase trip numbers by 50% in the next four years.
TOUR firms have banded together to make nature pay through a new scheme that aims to increase trip numbers by 50% in the next four years.
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CHRIS WATT
Industry groups Wild Scotland and Activity Scotland are today merging to create one of the largest umbrella bodies in national travel, to be known as the Wildlife and Adventure Tourism Association.
They said the move would help them tap into a lucrative domestic travel market and increase revenue to £848 million a year by 2015. Outdoor travel in Scotland was worth £759m annually before the recession hit, they said.
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