STV'S national advertising performance was 3% down in the third quarter of this year but is expected to improve before the end of 2012.
STV'S national advertising performance was 3% down in the third quarter of this year but is expected to improve before the end of 2012.
Custom byline text:
Greig Cameron Deputy Business Editor
The media company said national advertising revenue in November and December will be slightly ahead of the ITV network.
The full-year result is expected to be in line with the network according to an interim management statement, which gave an update on the period between August 24 and November 14. Regional advertising at STV is predicted to be around 3% ahead for the full year, which is in line with expectations.
We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules, which are available here.
Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.
