TENNENT Caledonian Breweries has moved into the corporate hospitality market by launching a conference facility at its Wellpark Brewery in Glasgow.
The Innovation Suite signifies the first attempt by Scotland's biggest selling lager to attract business guests to its historic brewery in the city's east end.
It comes two years after TCB, owned by Dublin-based C&C Group, opened the doors of the brewery to the public for the first time.
Since then thousands of visitors are believed to have flocked to Wellpark to undertake brewery tours and learn more about its 500-year brewing heritage.
The latest investment allows the brewer to host a wide variety of corporate events.
Facilities at the Innovation Suite include a 12-capacity meeting room, and a lounge area with open plan seating able to accommodate 45 guests. The suite comes with wi-fi, conference call and presentation technology, as well as free parking, with catering provided by the Tennent's Training Academy Cook School, also on site. Corporate guests will also have the opportunity to tour the brewery.
The Innovation Suite is the latest in a series of investments C&C has made to upgrade the facilities at Wellpark since acquiring the business from AB In-Bev for £180 million in 2009.
The Tennent's Academy offers training courses for hospitality trade staff, as well as sessions on cocktail making, cookery and whisky tasting for consumers.
Visitor centre manager Emilia Herba said: "Our facilities are excellent and we're well placed to cater for a wide variety of events."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article