• Text size      
  • Send this article to a friend
  • Print this article

Website concession for Ultimo

LINGERIE tycoon Michelle Mone's Ultimo brand has launched a new online concession with House of Fraser, marking the first time its products have been sold on the upmarket retailer's website.

Ultimo is marketing designs from its spring summer collection on the site. The move builds on the presence it has in selected House of Fraser stores.

The development comes as lingerie sales online outpace sales in traditional outlets across the industry.

Ultimo recorded its best December online sales in 2013, while House of Fraser saw online sales grow by 57.7% in the three weeks to December 28 compared with the previous year.

Ms Mone said: "Our growth strategy is focused on three growth areas: growing store presence, increasing our product offering and online expansion.

"We have seen online lingerie sales outpacing traditional sales channels, so we're thrilled to now be stocked on houseoffraser.co.uk where we hope to capitalise on this growing trend."

Contextual targeting label: 
Business

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

223643