Europe's largest dedicated online fashion retailer Zalando has opened a new technology centre in Dublin and said it would create up to 200 jobs for data analysts and developers there in the next three years.

The fast-growing Berlin-based firm, which now ships 1,500 brands to customers in 15 countries, said last month it expected to increase its staff to about 10,000 by the end of 2015 from around 8,000 now, including several hundred in the tech field.

"Zalando will combine fashion and technology even more in future. Our team in Dublin will play a crucial role in that," said Zalando co-founder Robert Gentz.

Helped by Ireland's low corporate tax rate, Dublin has become a hub for technology companies expanding into Europe and Zalando opened its new centre on the same street as Google's European Headquarters.