BIG four accountancy firm PricewaterhouseCoopers, acknowledging market perception that it focuses only on large companies, has launched a new service for small and medium-sized firms.

Its "My Financepartner" service is aimed at providing support to SMEs, from start-ups to fast-growth businesses. Firms will be able to meet regularly with a "qualified and commercially-focused accountant" for advice and mentoring.

PwC has also forged alliances with Funding Circle, which enables investors to lend directly to small businesses, and with MarketInvoice, to help firms access so-called alternative funding sources. Businesses use MarketInvoice to sell their long-dated invoices direct to investors, releasing money which would otherwise be tied up from 30 to 120 days.

PwC said: "Despite market perception that it only focuses on big companies, PwC has helped over 12,000 SMEs achieve the next level of business growth in the last two years alone."

Martin Cowie, PwC's head of private business in Scotland, said: "With over 340,000 SMEs, employing over one million people and accounting for almost 40 per cent of private sector turnover, Scotland has a fantastic SME base.

"We believe this sector can not only grow but flourish in a global marketplace, given the right support."