The winners and losers of the hard-fought Christmas trading period will be revealed when supermarket giants Tesco, Sainsbury's and Morrisons report back on festive sales.
Waitrose, owned by the John Lewis Partnership, has already laid down an impressive marker with a 5.4% hike in like-for-like sales between December 18 and December 31, despite scaling back its Christmas advertising.
That growth figure is expected to dwarf its larger supermarket rivals.
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