LIZ CAMERON
Having returned from a recent Business Trip to Turkey, I am in no doubt of the paramount role that business to business supports plays in developing our exporting potential, and Governments must recognise this. We can take nothing for granted when it comes to Scotland’s economic growth and performance.
That’s why Chambers of Commerce have long called for a positive approach towards exporting support – one which underpins the growth of Scottish business.
During my visit to Turkey, I met with Dr. Temel Kotil, CEO, Turkish Airlines, Istanbul Chambers of Commerce and the Foreign Economic Relations Board. It was clear that being in the market with direct access to business leaders was essential in understanding the culture and that relationships built on trust are a key factor in Turkey.
By the end of the visit, I came away with a better understanding of the market and the culture – a vital component for anyone looking to do business in a new international market. For Brand Scotland, Turkey is a growing market, and one we can enter, particularly for our energy, textiles, education, IT and healthcare sectors. As Turkey looks to build business alliances with companies with key technologies and skills, there has never been a better time to look at doing business internationally.
To make this happen, we cannot continue doing the same things and expecting different results. While we recognise and welcome the expertise of public sector organisations, the renewed and changing focus should be on facilitating and strengthening direct business-to-business contacts and connectivity.
Ambition is great, but it is meaningless without method. Unless we change this, Scotland will stay on the same track, failing to fulfil dreams of growth in skilled jobs, investment and a shared increase in wealth.
I would suggest that only those who are engaged at the sharp end in business have the expertise to supply real, sustainable and practical exporting support to their peers, including Chamber members.
To help promote this new approach, SCC has entered into a unique partnership with Turkish Airlines which is already providing measurable benefit to Scottish business.
The partnership provides market intelligence, distinctive travel benefits and fares and most importantly, a competitive advantage for Scottish businesses.
I recognise that challenges exist when businesses think of entering new markets.
Whether it’s understanding the culture, the business environment or the market opportunities – Chambers of Commerce is here to provide every business direct business to business support.
That is why our partnership with Turkish Airlines and other private sector partners is key to supporting our efforts in becoming an exporting nation.
Liz Cameron is chief executive of Scottish Chambers of Commerce
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