STV chief executive Rob Woodward has sold £383,000 of shares in the broadcaster.
A stock market notification said Mr Woodward sold 100,000 shares at a price of 383 pence each on Tuesday.
According to STV that is equivalent to 0.25 per cent of the company's issued share capital.
STV said Mr Woodward, who has been chief executive at the Glasgow business since 2007, retains 419,322 shares which is equivalent to 1.07 per cent of the share capital.
Mr Woodward recently saw his annual pay package rise from £601,000 to £661,000 as a result of a higher bonus payment. His basic salary for the year was £380,000 but that has since been increased to £388,000.
STV said the value of Mr Woodward's remaining shares is equivalent to 400 per cent of his annual salary.
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