The new Which?
survey that found one in four online shoppers experienced a problem with delivery in the past year has another disappointing message to deliver buried in the small print.
Of the 10 online retailers considered the worst in a survey of 100 businesses, nearly all are the digital arms of familiar high street stores.
Clothing and electricals retailer Isme and SatNav provider TomTom can claim sole online status. Then there is BT. Otherwise, the names are very familiar from a town centre near you.
Look at the list: Halfords, Toys R Us, HMV, PC World, Homebase, WH Smith and B&Q (the latter appearing under its online pseudonym DIY.com).
The past few years have been difficult for high street names. At the start of last year HMV went into administration. It is thankfully still with us, albeit with fewer branches and fewer employees.
There is no question that familiar retailers are struggling with so many of us preferring to shop online. It is depressing, then, to see so many of them struggle in the digital arena too. The retail sector employs one in nine working people. We need it to work both online and on the street.
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