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Retail sector needs to transform itself to make shopping a feel-good exercise

WITH online shopping making buying-on-the-go a growing reality, the high street store as a purchasing technology has to change ("Warning high street store closures will double", The Herald, January 17).

Rates and council tax reductions can help immediately but financial incentives are short-term carrots.

What is needed is a fundamental re-think around the feel-good "theatre" culture of shopping as distinct from simply retail buying and selling.

Contextual targeting label: 
retail

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