The advice to Yes supporters being doled out by those who supported the Union case during the referendum has been consistent for weeks now:
accept you lost and move on.
It's becoming increasingly obvious that that advice is being ignored - and not just by those who voted for independence.
Two polls last week suggested that, far from fading away, support for independence is actually growing.
An STV/Ipsos MORI poll showed the SNP was on target to sweep the board at the General Election and that a majority of Scots are in favour of another referendum within five years.
And a poll by The Times/YouGov showed 52% of Scots would vote Yes if the referendum was held now.
The pro-Union parties have only themselves to blame for this change in the public mood.
Their cynical manoeuvrings in the immediate aftermath of the No vote did them no credit.
And we continue to see key planks of their arguments turning to dust.
First there were the attempts to woo those who had switched support to Ukip and the increasing likelihood of a vote on the UK's continued membership of Europe.
Their warnings on oil reserves are looking increasingly groundless and fears over the privatisation of the NHS south of the Border have grown more pressing.
We cannot yet know how long the momentum will remain with the Yes arguments. We can say with certainty it shows no sign of slowing.
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