I feel completely overwhelmed at make-up counters when it comes to choosing eyeshadow. I've had help from an assistant in the past but I didn't think the look suited me and now I tend to avoid colour altogether. I get the feeling I'm missing out.
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Beauty Counsel says:
This is a tricky issue for more people than you may imagine. While your eye colour is the main point of reference, also consider your skin tone, clothes and the effect that you are trying to achieve.
Contrasting colours to your iris are used to make your eyes look more intense. You can use a colour wheel to identify your exact eye shade and directly opposite on the wheel you will find the perfect shade to make your eyes pop. Pick up a colour wheel for £2 in any art shop or Google 'colour wheel'.
Actress Thandie Newton has gorgeous dark brown eyes, and they are highlighted to glamorous and dramatic effect using lilac and purple eyeshadow, as in the picture above.
In make-up adverts the 'rules' will be often be broken to add drama to a specific image - this can add to the confusion of what colours to use.
Here's a quick guide to enhancing your look and making your eye colour pop...
Natural: warm brown, champagne, copper
Mesmerising: gold, chocolate, amber, khaki
Dramatic: blue, green, purple, orange, yellow
Natural: taupe, peach, purple brown, grey, champagne
Mesmerising: charcoal, gold, salmon, plum
Dramatic: coral, purple, orange, pink
Natural: taupe, green grey, blue grey, purple brown
Mesmerising: violet, rose, charcoal
Dramatic: purple, teal, navy
Natural: light brown with hints of gold, slate grey, peach
Mesmerising: charcoal, plum, burgandy, maroon
Dramatic: pink, purple, orange
Don't be afraid to experiment at home - use the info above as a guide and adjust to highlight the flecks of colour in your iris that make your eyes unique.