Luxury womenswear designer Jennifer Morris, clothing and accessories brand Deetz, milliner William Chambers and the man behind label ten30 Alan Moore all offered their design skills as part of an exciting campaign encouraging the upcycling and recycling of unwanted clothes. The initiative was conceived to attempt to cut the massive clothing wastage in the UK, which as a nation, bins clothing which is still worth £140 million each year.
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The designers each donated a piece of clothing or accessory to give it a new lease of life showing that, with some straight forward adjustments, an old little black dress or discarded suit lying at the back of the wardrobe can be transformed into an updated, on-trend garment. Each of the designers added simple updates which can be easily followed to create a DIY high-end look all for under £10.
William Chambers said: "I got involved in this project as hats are excellent accessories to update and upcycle, meaning you can wear the same hat with different trims to various special occasions. If you buy well and invest in a good quality timeless hat shape it can be easily modernised with new trims so that it can get worn again and again."
The items updated by the designers were used in a fashion-forward photoshoot, all styled with second-hand accessories from Glad Rags thrift shop in Glasgow.
For tips on how to upcycle clothes and details of workshops, visit Love Your Clothes' website.