Andy Murray and girlfriend Kim Sears were in prime position next to US Vogue editor Anna Wintour, on the front row of the Burberry Prorsum Womenswear catwalk show, in Kensington

Andy Murray was not the only sporting star checking out the British brand's Fashion Week show.

Fellow Olympic champion Victoria Pendleton also made an appearance, fulfilling a "lifetime ambition" on Monday when she attended the Burberry Prorsum show at London Fashion Week.

The gold-medal winning cyclist is in the current series of Strictly Come Dancing which kicked off at the weekend.

The sport star said: "I've wanted so long to come to an event at Fashion Week, andBurberry have asked me for a couple of seasons and I've been so busy training that I had to say no, so this feels like a lifetime ambition fulfilled. I've loved it."

One Direction's Harry Styles, Slumdog Millionaire actor Dev Patel and burlesque star Dita Von Teese were also guest of the in-demand show.