I don’t really subscribe to the whole It Bag thing. I never have. My view is this: either you like something or you don’t. If you’re buying a bag (or shoes, or anything for that matter) because other people say you should, then I think, in fact, you shouldn’t. Buy the bag that is.

That said there are some crossovers – some so-called It Bags that actually are as beautiful as they are hyped. The Del Rey, the new Mulberry bag named after singer Lana Del Rey, is one of them. In my opinion anyway.

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Lana Del Ray with the Mulberry bag. Picture: WENN

I think it’s got something to do with the fact that the Del Rey, unlike its enigmatic namesake, looks very un-starry. It’s got no bells or whistles, no pointless pieces of metal “hardwear” (as they say in the industry), it’s just a handsome handbag, that’s been well-designed and is in perfect proportion with itself.

Lana, for her part, seems to be impressed with the outcome too, saying: “I love the design, a perfect mix between old school Hollywood and contemporary style.”

The bag officially goes on sale on 14 May and according to Mulberry nearly 3000 people have already registered their interest in the Del Rey, which is just mind-boggling. That said Mulberry does have an incredibly loyal fashion fan club, who happily buy into the brand’s latest products season after season.

I reckon the Del Rey’s a bit more than just a fashion fan’s latest must-have though. One part classic Hermes one part vintage doctor’s bag, it’s a handbag that looks as though it has longevity.
There’s no question that the Del Rey is about to become the It Bag of 2012, but I wouldn’t be surprised if people are still calling it an It Bag in 20 years time – and that’s not hype, that’s just style.