Glasgow lingerie brand Gilda & Pearl launched a one-off pop up shop yesterday within House of Fraser on Buchanan Street.
The local lingerie label will be given prime retail space from 6-13 February during the lead-up to House of Fraser's busy Valentine's Day shopping period. Gilda & Pearl will work with House of Fraser's buying and visual teams in a bid to maximisesales and public awareness of their designs.
Gilda & Pearl's designer and CEO, Diane Houston said: "The pop up is a great way to mark our fifth year in business. We typically deal directly with buyers or online customers so this is a whole new experience for us and one that should be great for our brand. We hope to attract men that are present hunting and women who've seen our collections online but want the experience of buying our pieces in a department store setting. We know, with the best will in the world, men in particular often find themselves shopping for Valentine's gifts at the last minute so we've brought in as many sizes and styles of lingerie and sleepwear as possible"
The pop up marks the second stage of the House of Fraser Scottish Designer showcase which launched in November last year. 'House of Fraser Presents…' previously welcomed three Glasgow based designers including the award winning Rebecca Torres who all benefited from the pop up platform within the store.
Houston said: "House of Fraser is an institution in Glasgow. Both my mum and I worked here at different stages so we have a real family connection to the store. I'm excited to gain more exposure for the brand locally and obtain feedback from customers at the point of sale. I want to spread the word about our fully bespoke lingerie service that's made in Britain and manufactured ethically."
The designers will work with House of Fraser's buying and visual teams during the busy festive shopping period in a bid to increase sales and public awareness of their designs.Gilda & Pearl will be joined by men's underwear label Dick Winters who will also be looking to benefit from House of Fraser's trading patterns that traditionally see a spike in lingerie and underwear sales ahead of February 14.
To find out more about Gilda & Pearl visit House of Fraser on Saturday 8 February between 11-1pm for a 'meet the designer' session with Diane Houston.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article