Scotland's largest independent brewery BrewDog has officially opened the doors to DogTap - the brewery's on-site tap-room at its headquarters in Ellon, Aberdeenshire and its 15th bar in the UK.
DogTap is the brewery's on-site tap-room at its headquarters in Ellon, Aberdeenshire and BrewDog's 15th bar in the UK. The new bar is BrewDog's seventh bar launch in 2014, following openings in São Paulo, Tokyo, Sheffield, Gothenburg, Dundee and Florence.
DogTap comes as a result of BrewDog's £5m expansion of its HQ offices and brewery. The expansion also sees the creation of a visitor centre and a 10HL pilot brewing system for recipe development and interactive brewing.
The bar will have ten BrewDog beers on tap as well as BrewDog's Hopinator, a device that infuses extra hops and flavours to beers at the point of dispense.
DogTap will also incorporate a BottleDog (BrewDog's bottle shop concept), where customers can buy BrewDog beers fresh off the bottling line.
DogTap's food offering will come courtesy of BrewDog's collaboration with Pieminister, featuring bespoke pies made with BrewDog's Punk IPA and 5am Saint beers.
Last month, the brewery opened its fourth bar in its native Scotland, with the launch of BrewDog Dundee.
Hot on the heels of DogTap, the brewery is already looking at a second bar location in Glasgow as well as in Brighton, Liverpool and Cardiff. Outside of the UK, BrewDog has plans for bars in Rome, Bologna, Helsinki and Berlin.
This year, BrewDog aims to open seven more bars worldwide as well as opening more in its series of 'BottleDog' locations. The brewery opened its first off-licence with this concept in London in April.
Last year the brewery raised £4.25 million in a record six months in the third round of its pioneering crowdfunding scheme Equity for Punks. 2013 also saw BrewDog launch its state-of-the-art brewery in Ellon, Aberdeenshire. The new brewery increased production capacity from 25,000HL to 250,000HL per annum.
BrewDog co-founder James Watt commented:
"Our strategy has always been to try to shorten the distance as much as possible between ourselves and the people who drink our beers; DogTap brings this philosophy full circle. Our brewery is the beating heart of BrewDog, and the launch of DogTap will allow people to visit us and enjoy the freshest BrewDog beers on the planet."
"We always champion beer education in everything we do, from diagrams of the brewing process in our bars to collaborating with thousands on social media to develop concepts for new beers. The visitor centre is a further step in our commitment to education and transparency."