A KitKat made with naturally pink chocolate is to launch in the UK next week.
UK consumers will be the first in Europe to be able to buy Nestle’s four-finger KitKat made with ruby chocolate from specially selected cocoa beans.
Ruby chocolate was created by Swiss company Barry Callebaut, which spent more than a decade unlocking the bean’s colours and flavours.
The flavour has been described by the company as “a tension between berry-fruitiness and luscious smoothness”.
It said no colours or flavours are added to create the pink hue, which instead comes from a powder extracted during the processing.
The beans are grown in the Ivory Coast, Ecuador and Brazil.
Pablo Perversi, chief innovation, quality and sustainability officer at Barry Callebaut, said: “I am very pleased to see the result of our partnership with Nestle, the iconic four-finger KitKat made with our Ruby chocolate.
“Consumers across the world will be intrigued by the unique taste of this crispy delight.”
The new KitKat was first introduced earlier this year in Japan and Korea.
Alex Gonnella, marketing director for Nestle’s UK confectionery business, said: “Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.”
The KitKat will be available exclusively at Tesco from April 16 with a recommended retail price of 85p.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here