THE double-glazing king of Scotland, 36-year-old Gerard Eadie from
Dunfermline, hit the headlines recently when he was named as the
country's highest-paid executive, with a salary of more than #500,000.
In fact, the wage-watchers got it wrong and are due Mr Eadie an
apology for whatever embarrassment it may have caused him. The truth,
which I am quite happy to reveal exclusively, is that, far from being
the Half-Million Man, Gerard Eadie actually paid himself a cool #1m last
year!
He confirmed the fact when we met at his plush office in the
headquarters of C.R. Smith, the company which he owns to the extent of
99%.
''It arose because the Government cut back on the capital allowance
for plant and machinery from 100% to 25%,'' he explained. ''We were left
with this money which would have been liable for tax so we paid it to me
-- and into my self-administered pension scheme, from which it could
come back into the company.
''About #250,000 of it went towards a factory unit in Manchester. This
kind of problem didn't arise before so it is just a tax-efficient way of
using the money.''
Mr Eadie would much rather see that kind of money being given as
capital allowance on plant than finding its way into insurance and
property.
His million-pound tag is certainly a far cry from his days as an
apprentice glazier with Fife County Council in the early 1970s, when he
was thinking about starting up on his own.
He took the plunge at the age of 20, then employed an apprentice --
and worried that he would not be able to pay the boy's wages. Fifteen
years later, he employs 1000 people, has a wage bill which runs to #12m
per year and gained prominence when he became the double sponsor of
Rangers and Celtic.
He still pursues his early passion for speed-cycling but the race in
which he proves a constant winner is the business one, making him the
classic entrepreneur of modern times.
In those early days, Gerard Eadie bought his glass from Charles Robert
Smith of Dunfermline, better known as Bert, and when that gent wanted to
back out of business, he sold it to the up-and-coming lad from
Cowdenbeath for #2000. Wisely, the new owner retained the business name
of C.R. Smith.
Behind the deceptive innocence of Gerard Eadie there is an old head on
young shoulders, patently frank in his self-analysis.
''It took me until I was 24,'' he says, ''before I could visualise
where this company could end up. But when I look back now I don't think
I have always been that smart. I have done things which would make
anyone question their ability -- like some of my recruitment.''
Some of his marketing moves also come into question, like his
ill-conceived expansion into England two years ago, when he did a deal
to spread himself across the country through an in-store presence in the
B&Q chain.
''I didn't have the infrastructure to support it,'' says Gerard Eadie
in self-criticism. ''I didn't have the recruitment facilities nor the
management to support it. For some people in the company it was a
culture shock.
''We got our turnover and a reasonable volume of business but at an
unacceptable cost. When the B&Q contract came to an end we pulled out.
You could say it cost me #1m but I regard it as #1m worth of education
-- a pretty expensive education. But I now have knowledge that nobody
else has.''
Using that knowledge, his C.R. Smith company has now moved back into
England on a different footing, starting with the Tyne-Tees area and
resuming the B&Q connection. When that has been shown to succeed, he
will move to other areas of population in England.
In Scotland, where he feels the company is close to the upper limits
of business available, he expects to do #40m of turnover this year. With
a computer system capable of handling #90m, he needs to go where the
people are, while remaining emphatic that the headquarters will always
be in Scotland.
Gerard Eadie has never avoided controversy for the sake of peace. He
had a running feud with marathon-man Dick Douglas, a local Labour MP, in
which he displayed public posters to make his point.
He faced a strike about new working practices which, he alleges,
really became a dispute over trade union recognition, a point on which
he digs in his heels. He claims there was very little support for the
strike and that the ring-leaders have now all gone.
''At one stage I did wonder if this was where it was all going to
end,'' he confesses. ''But I soon overcame that idea. The reason why I
am against trade unions here is that this is a labour-intensive company
which tends to revolve around me communicating with most people on a
personal basis.
''Workforce and management must see themselves as one. If you have to
go through a third party, like a trade union official, it makes you
inefficient. I wouldn't do that in a million years and would rather let
the business go down.''
Far from going down, however, his C.R. Smith double-glazing company
continues to expand. Gerard Eadie has never even contemplated selling
out or going public, even though big temptations have been put in his
way.
Not so long ago, a London investment company offered him #10m in his
hand and a further #25m if he remained with the company for three years.
When he went home to tell his wife, who was already in bed, he added
that he had turned down the offer. She looked out from under the sheets,
said ''I would have been surprised if you had done anything else'' --
and promptly went back to sleep.
Gerard and Rhona Eadie live in a modest #60,000 bungalow in
Cowdenbeath with their three children, Kevin, 9, Colin, 7, and Sarah 2.
His late father was a safety officer in the pits and his two brothers
work for the company, George as finance director and Hugh as
installation director.
Gerard runs a Bentley and a Ferrari, enjoys the luxury of a
chauffeur-valet but cannot imagine any pleasure in lying about on golden
beaches, watching the ebb and flow of a Mediterranean tide.
He is a modern-day character with his own distinctive window on the
world -- double-glazed, as you can imagine.
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