Andrew Wilson
EDINBURGH Woollen Mill (EWM) has recruited Philip Day to become the chief executive, following the controversial (pounds) 49m buy-out last week from Grampian Holdings which was backed by the Rutland Fund Management private equity group.
Day, 37, previously headed the retail business of Aquascutum, the upmarket clothing group, and made it a highly-profitable enterprise.
He is a chartered member of the Textile Institute as well as a fellow of the Institute of Directors.
Day was not available for comment yesterday, but it seems certain that the EWM business will remain headquartered at Langholm in Dumfriesshire.
He will concentrate initially
on building up the Edinburgh Woollen Mill brand for the 278 retail stores throughout the UK, with the high street outlets receiving priority over the tourist shops, which are marketed on their local attractions.
They are also much more dependent upon income from overseas visitors than those in towns and cities.
His aim is to create a clear corporate identity so that
customers know what to expect wherever they shop in the UK.
In a prepared statement, Day said that EWM was a good business, he was keen to move it forward, and he was in it for the long run.
He added that he wanted to emphasise the core traditional strengths of quality, value, and service.
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