EDINBURGH Airport is to be labelled the place where "Scotland meets the world".

The major rebranding exercise launched today is designed to give the hub a fresh identity following its sale to Global Infrastructure Partners.

The new motto is aimed at exploiting Edinburgh's position as Scotland's leading airport – it has a significantly higher proportion of inbound travellers than its main rivals, Glasgow, Aberdeen and Prestwick.

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The rebranding includes a new logo – a depiction of an air traffic control tower topped with a castle turret.

Gordon Dewar, the airport's chief executive, said the change of ownership had ushered in a new era of commercial freedom and had already secured new route announcements by easyJet, Ryanair and Virgin Atlantic.