Kylie Minogue, Sir Tom Jones, Will.i.am and Ricky Wilson have helped launch a new series of The Voice - and admitted that winning the show will not guarantee stardom.
The third series of the BBC1 show features new coaches Minogue and Kaiser Chiefs frontman Wilson joining the line-up.
The pair replace Jessie J and Danny O'Donoghue in the contest, known for its trademark swivel chairs and blind auditions.
Previous winners have failed to make a big splash in the music world.
But Sir Tom said at today's launch at London's New Broadcasting House that singers had already walked through one door by getting on to the show.
Referring to the likes of The X Factor, which has been criticised for featuring some contestants who are deluded about their talents, he said: "No-one is going to say 'what was that all that about?'
"But there is no guarantee. There's no guarantee in showbusiness. It's one step at a time. It's always down to the public whether that person is going to be a star."
He added: "You've got to try and get all the ingredients and hopefully it will sell. There's no guarantee that if you win this, you will be a star."
In an apparent dig at The X Factor, Wilson added: "If you want to see people making fools of themselves you can go to other stations."
He also hinted that the new series of The Voice featured some format changes.
Minogue, who was approached to join the first series but turned it down, said that she was "really comfortable" being the only woman on the panel because it "stops any stories about bitchiness and cattiness."
She paid tribute to her predecessor Jessie J, praising her voice and character and adding: "I hope Jessie enjoys seeing me in her seat."
Will.i.am said that it was "not fair" to compare the two coaches but said of Minogue: "She's reached a level of success that we all want to have. The show needs a Kylie."
He said a flaw in the show was that there was no record company championing the singers after the series ended.
The new series features sees The Streets singer Leo Ihenacho and a vocalist who is also an impersonator of Ruth Jones' Gavin and Stacey character Nessa try their luck.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article