TOURISTS could be enticed to Scotland for its "digital isolation", a new report has revealed.
It found there is a potential growth market among people who want to be free of smartphone and tablet technology while on holiday.
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The VisitScotland report, Trends For 2014, which is based on evidence gathered from around the world, said there is a chance to market some parts of Scotland where connectivity may not be strong.
The report said: "Stress is a continuing by-product of the global economic woes we experienced in the recent past.
"Multitasking has become ingrained in our psyche. Although technology is and will be a driving force for many years to come with tourism, some providers have identified a niche market for those who want to escape digital life, albeit temporarily.
"Health and wellbeing tourism has excelled in recent years."
The report continued: "Psychological health is also identified as an area for growth, with many providers offering packages such as tai chi breaks as a means of escape from everyday digital life, providing an opportunity for consumers to detach from life, and regenerate."
Chris Greenwood, senior tourism insight manager at VisitScotland, said: "There seems to be more and more pressure on some people to be able to answer an email or take a work call when away on holiday.
"Some people are looking to lift that stress and really get away from everything.
"There are several parts of Scotland, particularly in the north-west, that offer the chance to have real digital isolation.
"People can make a virtue of the fact there is no phone signal or internet access and use it in the way they promote the fact they are in a really natural environment where you can get away from it all, where you might have to live with a peat fire or a gas lamp for a week."