A marketing firm has become the first company in Scotland to introduce a six hour working day for its staff after being inspired by Sweden.

The scheme, which was introduced by Glasgow firm Senshi allows staff to work from 9.30am to 3.30pm instead of the traditional 9am-5pm.

The new working hours, which the firm launched this month, aim to improve staff wellbeing and efficiency.

A six hour working day was introduced by many employers in Sweden last year, with firms claiming the switch has resulted in higher profits and productivity.

Chris Torres, founder of Senshi, told The Sun that he was already reaping the benefits of changing to the Scandivanian system.

He said: "I first saw the idea on an ITV documentary. It was all about the Scandinavian model and I just thought, 'They're right'.

"I think people are too stressed these days and the average working day is far too long.

"When you do an eight-hour day, you don't work the full eight hours, your mind is incapable of concentrating for that amount of time. So we have been trialling it for the past few days and so far so good."

Under the new scheme, staff at Senshi, who were nominated for a Herald Digital Business Award in 2015, take five minute screen breaks every 45 minutes and take a 30 minute lunch.

Staff still get paid the same wage but instead work 30 hours a week.

Mr Torres added: "It's more productive and, at the end of the day, we're getting our work done. As long as the work is still getting done and the clients are happy then we're happy."

In September last year, Agent Marketing, a firm in Liverpool, introduced a similar scene after being inspired by the Swedish system.

Mr Torres has now suggested the other Scottish companies should follow in Senshi's footsteps and cut the working week by at leat 10 hours.

The average working week in the UK is 42.7 hours.