A “ground-breaking” app that invites the world to step into Scotland has been created as part of a global marketing campaign.
The augmented reality (AR) app gives users across the globe the chance to experience the country’s rich landscapes and attractions through their mobile phones.
VisitScotland, Scottish Government, Scottish Enterprise and Universities Scotland were involved in the app, which is available on Google Playstore and iOS platforms from Wednesday.
Tourism bosses say Scotland is the first country to develop an app of this kind as part of the Scotland is Now campaign.
Eva Kwiecinska, senior marketing manager content at VisitScotland, said: “It is incredibly exciting to launch our first venture into the world of augmented reality and to be the first country to create an app of this kind.
“AR is an innovative way to let people from anywhere in the world experience Scotland from the palm of their hands and learn more about the country in a unique and interactive way.”
The Portal AR app allows users to use their phone screens to visit different destinations across Scotland.
They can use it to “virtually visit Scotland”, ride the North Coast 500 on a motorbike or discover the food and drink culture through the heritage of whisky distilleries.
The app was made by Edinburgh-based creative marketing agency Whitespace in collaboration with the Scotland Is Now team over 10 weeks.
Google approached Whitespace and VisitScotland after spotting a portal technique demo on Twitter.
More than 100 million devices can currently download the app and Google is extending the number of devices that support AR apps.
External Affairs Secretary Fiona Hyslop said: “The Portal AR app is a real innovation and will help promote the message at the heart of Scotland Is Now to a worldwide audience.
“We want to put Scotland at the top of everyone’s list of places to live, work, visit, invest and study.
“Our country is recognised globally for its heritage, breath-taking scenery and warm welcome. But Scotland is so much more: a modern, pioneering, dynamic and progressive nation.”
Morag Malloy, marketing manager Scottish Enterprise, said: “This new augmented reality app will allow people from around the world to experience Scotland virtually through their own personal handheld mobile device and will showcase what Scotland has to offer as a leading place to visit, work, live, study and invest.”
Professor Andrea Nolan, convener of Universities Scotland and principal of Edinburgh Napier University, said: “Scotland is a visually stunning country and that’s what users will get a sense of through the Scotland is Now AR app.
“We know it’s one of the many reasons why students and staff from throughout the world want to come and study and build their lives here.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here