The former BBC presenter, known as DLT, said the women "stuck their hands down between my legs and squeezed me" but added that he saw each incident as a joke.
Earlier he told jurors it was "absolutely 100% wrong" that he thought it acceptable to grab women's breasts and bottoms during his 1970s and 1980s heyday.
Mr Travis, now 68, denies 13 counts of indecent assault and one of sexual assault relating to 10 women and a 15-year-old girl dating back to 1976.
In the witness box for a third day at London's Southwark Crown Court, he said: "If patting somebody's bottom was a crime in the 1970s then half the country would be in jail by then, I suppose."
Asked by prosecutor Miranda Moore QC about comments he made to police and the press that "flirtatious" behaviour was the norm in the period, Mr Travis said he would have admitted if he had touched women inappropriately and he had never done so.
He told jurors: "These are things that have happened in the 1970s and 1980s and on that basis I said then, and I'm still saying it, it was just flirtatious behaviour at the time, not that it was just flirtatious at the time and I partook of it, because I still don't like the idea of doing that."
The trial continues.