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helen mcardle transport correspondent EDINBURGH Airport is stepping up its bid to lure passengers from the west of Scotland, with its largest ever marketing campaign outside the capital in the run-up to the Ryder Cup. The campaign will put posters in key areas of Glasgow, including the west end and south side. It aims to persuade more holidaymakers from those areas to consider flying from Edinburgh by highlighting destinations which can be reached from the capital but not Glasgow Airport. These include Chicago, Doha, Istanbul, Milan, Stockholm and Frankfurt. The campaign will also feature a mobile city centre mobile "ad van" which will be driven around Glasgow city centre this month. The campaign will be run in conjunction with Citylink Air, which launched direct coach services between Glasgow's Buchanan Bus Station and Edinburgh Airport in July last year. The latest drive follows on from adverts carried in programmes during the Commonwealth Games. Gordon Robertson, director of communications at Edinburgh Airport, said: "This marketing campaign is an opportunity to showcase some of the key routes available at Edinburgh Airport which aren't available from any other in Scotland. "We've never advertised our airport on this scale outside of Edinburgh before so the Commonwealth Games proved to be an ideal stage for us to target an audience which we haven't approached in the past."
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